Music has been termed as a very strong source of inspiration behind inculcating human values in an individual. It not only softens the hardliness but also instils the attributes of tolerance, love, and a sence of brotherhood among human beings. The music industry involves the production, distribution, and sale of music in a variety of forms as well as the promotion of live musical performance. The music industry consists of people and companies that help music-makers ie frontline artists, backing vocalists, session musicians, composers, songwriters, lyricists, beat-makers and studio producers - to make money out of their music making. It's as simple as that. The Indian music industry is largely dominated by Indian film soundtracks, which account for nearly 80% of the country's music revenue, followed by Indi-pop. The Indian Music Industry (IMI) is a trust that represents the recording industry distributors in India. Music and musicians can gain more followers by leveraging the power of music promotion sites as well as social media. Music profiles created on platforms such as Sound Clouds and YouTube can also promoted across social media platforms including Facebook, Twitter and Instagram. This comprehensive book contains detailed information on the ' promotion of Indian music.

Jayesh Damodaran is a musicologist and promoter with a passion for Indian classical music. He has been writing about Indian music for over 20 years, and his articles have appeared in leading publications such as The Hindu, The Indian Express, and Outlook. He is also the author of several books on Indian music, including "The Indian Music Industry" and "Pitch and Beat in Indian Music: Ragas and Talas." He has worked with several organizations to promote Indian classical music, including the Indian Music Academy and the Sangeet Natak Akademi. He is also a member of the board of directors of the World Music Institute. Jayesh is committed to promoting Indian classical music to a wider audience, and he is making a significant contribution to the preservation and development of this rich and diverse tradition.