In commerce, Supply-Chain Management (SCM), the management of the flow of goods and services, involves the movement and storage of raw materials, of work-in-process inventory, and of finished goods from point of origin to point of consumption. Interconnected or interlinked networks, channels and node businesses combine in the provision of products and services required by end customers in a supply chain. Supply-chain management has been defined as the "design, planning, execution, control, and monitoring of supply-chain activities with the objective of creating net value, building a competitive infrastructure, leveraging worldwide logistics, synchronizing supply with demand and measuring performance globally." SCM practice draws heavily from the areas of industrial engineering, systems engineering, operations management, logistics, procurement, information technology, and marketing and strives for an integrated approach. Marketing channels play an important role in supply-chain management.

Kiran Asthana (PhD) born on 17th January, 1973 in Jaipur, Rajasthan. She has completed her M.Sc in Clothing and Textiles. She finished MBA from one the best B-Schools in Bangalore, holds a Doctorate degree in HR. She is currently working as an assistant professor of fashion technology and textiles at Jaipur. She has attended and presented numerous papers at national and international conferences. She has been actively involved in corporate training in marketing and business communication in renowned companies.