"As an entrepreneur launching a very small business, you’re often a one-person show. In addition to the actual work of building your business, you’re also the receptionist, bookkeeper, marketer and -- yes -- the human resources manager. But there's no bigger buzzkill for an entrepreneur’s big ideas than wading through health insurance paperwork or managing a payroll. Those tasks are confusing, time-consuming and just plain exhausting. Luckily, a handful of awesome companies have turned up to make the work of managing employees’ needs easier than ever before.The new world of social media has created a direct avenue for business owners to identify qualified leads and connect with their prospective customers. Of course, generating quality content to connect with prospective customers is a time-consuming process, and with literally billions of people communicating about different products and services, a company will find it a challenge to identify particular customers and hear what they have to say.
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Dr. Madhu Shreya has been researching the creative and cultural industries for the last fifteen years. While currently an Associate Professor at Private College in the Karnataka, she has also taught business classes to graduate students in cultural management, art and music programs at Banglore.