The role of media has become very important in shaping present days society. Media is the part of the life, all around, from the shows one watches on television, music on the radio, the books, magazines and newspapers. It educates people about the current issues and influences the public opinion. The common people rely on media to know about happenings in the society. Media has the power to pressurize and criticize the drawbacks of democracy. It is instrumental in bringing about unity among the masses and is backbone of the nation. Governments, educational institutions, non-governmental organizations are responsible for the prevention of all forms of discrimination against women. Besides all of them, the responsibility of the mass media is also big in this issue. Because the effect of media is very large in the dissemination and interpretation of a lot of knowledge, innovation and the news. Today, the media constitute a big part of our lives. Almost everyone benefits from the mass media. Actually, it’s a really big power to announce our thoughts and our goals about empowering women’s economy.

Himani Pandey is Director of the Center for Ethnomusicology at the Private University. She edited Music, a monograph published in 2002. Besides her academic writing, Pandey is also a noted performer of Indian music and Islamic chant.